Bruna nijntjes
Collect them all!
The Bruna chain of stores gives out free nijntje (miffy) figurines as a yearly recurring promotion. A true 360 degrees activation in which we are responsible for everything from the TV commercials to POP materials. The Geluksnijntjes promotion won an Esprix in 2011!
Collect them all!
The Bruna chain of stores gives out free nijntje (miffy) figurines as a yearly recurring promotion. A true 360 degrees activation in which we are responsible for everything from the TV commercials to POP materials. The Geluksnijntjes promotion won an Esprix in 2011!
Two different versions of the commercial aired. The begins were identical, but the endings changed according to the type of "geluksnijntje" our protagonist got at Bruna.
For the winter version of this recurring promotion, we made it snow inside a Bruna store.