HEMA Beestenbende
Holland's favorite retailer gets beastly.
Holland's favorite retailer gets beastly.
Consumers could collect points at HEMA to save up for six cuddly toys. However, they were not as cuddly as they seemed. Wherever you ran into them, chaos erupted. This was the basic idea we developed, which was executed prominently on the shop floor but also on TV, internet, PR etc etc.
